It is considered to be the most important part of Hindu culture and though many Hindus have now abandoned the theory of wearing the sacred and auspicious thread - Jahanav, it is still mandatory and most important to wear the sacred Jahanav while doing any Pooja or any act of devotion or worship. Made of 100% pure fine cotton the Jahanav is a regimental part of the upbringing of traditional Hindus and forms an important part of our ancient culture and customs.